Hi, I'm

William Liu

Producer Designer Programmer

I am a Game Design student at New York University with a minor in Business of Entertainment, Media and Technology. My approach to game development bridges creative design with strategic business thinking, allowing me to create experiences that are both emotionally impactful and commercially viable. I currently serve as a producer for an indie game scheduled for release later this year.

My design philosophy is fundamentally feeling-centered, as I believe games should evoke specific emotional responses in players. I craft every design element—from mechanics to aesthetics—to achieve this purpose, ensuring that each project represents a deliberate emotional journey. Alongside this approach, I'm passionate about pushing the boundaries of traditional game design by exploring innovative ways for players to interact with games and technology.